How To Analyze Your Search Engine Competition

Analyzing a competitor’s web site may seem like a big job. You should have the mindset that you are going to do this as a learning experience though. This will help you along your way when you may feel like giving up. Before you even begin to analyze a competitor’s web site you should make sure that you are equipped to do the job. If you do this job properly you can gain a lot of information that will help you to increase your site’s traffic and popularity. These sites can also help you to analyze your own market. After all, if a web site is getting a lot of hits then it must be doing something right. If you take time to see where it is ranked, what key words are being used, how the site is formatted, and what you can do to make your site better while not violating any copyright laws then you will be well on your way to success. The first thing that you need to do is identify who your major competitors are. The best place to do this is to look in Yahoo’s directory for large companies, innovative approaches and new products. While looking through this directory you should also try to identify any niche markets that your major competitors have not yet identified and exploited. When you find these new niches you will be set for traffic. Another thing that you should do while here is try to get your site listed. Little associations like this are important if you want to start to build up your traffic so that you can conquer a niche or category. Some other associations that you can build occur when you figure out where the big sites’ webmasters are hanging out and you start hanging out there too. Believe it or not, knowing the right people is going to make your business bigger and better. If you visit Media Metrix 500 you will be able to see what companies are getting the most traffic. Alexa will also teach you about relative traffic. They offer a free browser add-on that shows you how much traffic a site is getting. This will help you to see where your competitors fall in the pecking order. Once you have found your closest 5 or 10 competitors it is time to closely study them. You really can learn a lot by looking at and analyzing your competitors’ website. The main things that you should be looking for include: 1. Take a minute to see what products or services that they are offering. Make notes of anything that is different from what you are offering. If you see any gaps in what they have to offer think about whether or not you could possibly fill these gaps. 2. Think about how their website looks, feels and functions. 3. Look at the various advertisements they are offering. 4. Act as a client for a moment and think of where their strengths and weaknesses lie. 5. Spend some time trying to figure out their strategy. If one of your major competitors is s a publicly traded company then you can get detailed information from their SEC filings. Take a moment to jot down who their key players are so that you can read their interviews and speeches. These may also give you some insight into their website. Once you have gathered all of this information together you need to spend some time summarizing the information for each competitor. Make sure that you highlight their strengths, weaknesses and strategies. This will be useful as you become resourceful in countering and exploiting these sites’ weaknesses. You can also use this research in order to create a marketing plan. This should include what steps you intend to take in order to deal with this competition in such a way that your website comes out on top. Of course, you are also going to decide whether it is even worth competing with these sites or if you should try to find a market that is less saturated. Before you even get started with trying to analyze what your competitors do you should know that it might feel overwhelming when you see what the big companies online do. This should not intimidate you though. Instead it should encourage you to concentrate on customer satisfaction.

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Successful Search Engine Optimization For Your Website

Many of you over here are for sure trying to get your hands on tips for successful SEO for your website, in layman terms getting top rankings on Search Engines. The most important target for Search Engine Optimizers and webmasters has been Google. This legendary search engine since its inception has grown to a mammoth size from a small company to a Multi National Giant with facilities world wide now. It’s by far the most used search engine available today. Though official statistics show that Yahoo and MSN do hold a big share of the search market, but that’s still has a long way to compete with Google. Google has been always trying to get relevant content to it’s users, so the most important tips to get your site visible in Google is content and that too I repeat relevant content. You often may come across pages over the Internet, with long promotional information and nothing but text, text and text filled in the websites who are trying to sell you a package for $49 only. Long time ago, I use to bypass this information, and scroll straight to the bottom, wondering why this guy has put so up much text, does he think any sane person will be reading all this? Many of you would have the obvious answer that they are trying to lure the search engines to put you on top, but for those who don’t, it’s correct, they are trying to fill in the text not always for you, but for the search engines to read it as well. So, shall we do the same, well it depends on you choice. You have to ask these questions to yourself. What is your primary goal? a) Get top listings on top of search engines, no matter what your visitors feel about your website? b) Put search engine rankings as secondary and create a site fully loaded with graphics and content to get your visitors remain hooked. c) To get the best of both worlds. Many of you would think, that the guy is talking completely off beat, how can you get the best of both the worlds. The answer is by adding more pages, serving as much information to your visitors and content hungry search engines as possible. In this way you would be serving the online community by giving them as much relevant information as possible by getting blogs, articles, links, news, directory, related to your business field on your website. You may create small and tiny links and sub-domains for these additional services at the bottom of your website pages and mention them in your Sitemap, for sure you would be submitting the sitemap in Google, and insure that it lies on a fairly visible corner of your homepage. Next thing, would be to invite as many as visitors as possible to visit your homepage, as well as free pages to advertise their business, or share their views on your blogs, articles, and forums which you have created with much efforts. This would definitely give your company an advertising leverage and a reputation for potential buyers who would consider you as a stable and large business. Now, since your services are free, you would get more of these automatic links and offline referrals, which would again serve you well as advertisement for your business as well as inbound links coming to your website from various sources, without you actually doing any work on it. Hey, did I mention that Link Building and relevant links pointing to your websites is one of the most important factor for getting top listings on Google and a superior page rank for your website?

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Search Engine Optimization For Dummies (SEO) By Peter Kent

Plan your strategy and use the right keywordsFind out what search engines like and how to boost your ranking
How do you get visitors to flock to your Web site? Make sure the most effective search engines notice it! This updated guidebook tells you which search engines you need to impress, as well as how to register your site with directories, use links profitably, and rise to the top.
Discover how to
Create search engine- friendly pages
Choose powerful keywords
Increase visibility
Encourage other sites to link to yours
Avoid penalties
Use pay-per-click advertising productively


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Search Engine Marketing and Search Engine Optimization: Any difference?

For many casual internet users, the terms SEM and SEO rarely enter their minds when they are busy jumping from one website to another. However, it is these terms that determine much of what comes out on the results page whenever we type in a word in the search tab of any accessible search engine. These terms are also responsible for all those advertisements and pop-ups that link us to even more websites, whether they may be connected to our original search or not. So just what are SEM and SEO?
In the simplest way possible, SEM and SEO are tools which website creators, especially those who are promoting and selling a certain service or product, use in order to gain a lot of exposure and better ranking for their website. Sounds easy enough, right? Well, the simplicity ends there. To make it a tad bit complex, SEM and SEO are not the same. As suggested by the names, SEM, or Search Engine Marketing, deals more with how a website is marketed to gain exposure in the different search engines available on the internet, while SEO, or Search Engine Optimization, deals with how the web creators develop and re-develop the content, quality and structure of their entire websites so that whenever an internet user types in a particular word in the search tab, their websites have a better chance of appearing on the first few search engine results pages (SERPS). Now, to make it even more complex, although the functions of SEM and SEO seem different, they are more effective when used together. Since the main function of SEM is to gain more exposure for a website, the more common means for attraction are online advertisements, blogs, internet articles, partner and sponsored websites, and anything that can catch the eye of the internet user. SEM also makes use of PPC (pay-per-click) and paid inclusion to further push a website’s visibility. Lastly, it is also an important process in SEM to submit the name and URL of a website to different search engines and web directories if only to inform them of the website’s existence. All this is carried out to ensure the popularity of a website. So how does SEO come together with SEM? Well, despite having all the advertisements provided by SEM, it is truly the SEO that allows the internet user to easily and conveniently find what he is looking for. Since the function of SEO is to gain a better ranking in the SERPS, the web creator has to constantly optimize his website in order to cater to the needs of the internet user and to make it easier for spiders or web crawlers to judge whether the website’s content is relevant to the word/s being searched. Optimization is not a simple and easy task. It involves having to restructure the website regularly (by editing the html code and meta tags, changing content, reorganizing the site map, developing an easier navigational structure, etc.) so as to adapt to the rapidly changing demands of the internet user. Still, when done properly, not only does SEO help a website become more useful and therefore, more often visited by the internet user, it also helps gain more exposure since it increases the website’s chances of gaining a better rank in the SERPS.Both SEM and SEO success rely heavily on the words or context which Internet users type in whenever they search for something on the internet. Take PPC under SEM, for example. PPC is an ad that is triggered by a particular word or context used by an internet user. Once a particular word or context is searched, a corresponding PPC ad for a website comes out. SEO works in the same way. The web creator inputs a particular Meta tag (or keyword) in his html that he believes many internet users will use when searching for information, information which the web creator’s website may contain.Although all of these processes involving SEM and SEO are tedious and time-consuming, it all boils down to knowing and serving the target audience. A web creator must be discerning enough to know what the internet users need and want, and at the same time he must have the real passion to inform and provide the internet users with the right service and product.

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Building Your Business with Google For Dummies

The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day
Written by a veteran For Dummies author working in cooperation with Google, which will help support the book.
From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers.
Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them

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