Ethical Search Engine Optimization

When writing an article about ethical search engine optimization, I felt it better to focus on what not to do, as opposed to what to do. The reason for this is that there are many rumors on the internet, about search engine optimization that are not true. The worst damage caused by these so- called advisors is getting your website permanently banned from the search engines. To start, we will list some of the techniques suggested that should be avoided in order to keep your site on good terms with Google Tm and other search engines.
Hidden Text
An old technique that is often suggested is to hide massive keywords in white text, on a white background. Once caught, this technique can get you permanently banned from the search engines.
Search engines want to see your keywords visible on the page. Therefore this technique should be avoided at all costs.
Cloaking
Another technique to be avoided is cloaking. Cloaking is through the use of cloaking software that shows one thing to the search engines, and another thing to the public. Even recently the German BMW site was even banned for using this tactic.
Keyword Spamming
The worst form of keyword spamming is when you repeat the same keyword over and over again in a short amount of space. And once again, if caught this has the potential to get you banned from major search engines.
There is no shortcut to making a good quality site with good content. The long term advantages outweigh any of the short term benefits of devious tactics. Your best bet is to make a high quality site with a large amount of interesting content using your keywords sparingly. I know this may sound boring but it works.

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How To Get Repeat Visitors To Your Website

As the proud publisher of a website I'm sure you have spent a considerable amount of time and effort to attract traffic to your site. It's not difficult to realize how it is to your advantage to get repeat visitors to your website, rather than to constantly be relying on finding someone new. A visitor who has previously viewed your website offerings is much more likely to become your customer than a first time visitor. To this end, I would like you to consider the following suggestions. Update your website pages frequently. Stagnant sites are more likely to be dropped by some search engines than a site that is dynamic. You may even think about placing a date counter on the page to show when it was last updated. The search engines will spider your site more often, and your visitors are more inclined to return on a regular basis to see what's new. Offer additional value on your website. You can place links to affiliate and partner sites and products and request that they do the same for you. It is also effective to promote their books or videos as long as these products relate to your industry and are not in competition with your own product. You can invite customers to ‘opt in’ to get discounts and special offers. Place a link on your site to ask customers to ‘opt in’ to get a monthly newsletter or valuable coupons. Place a “Book Mark” or “Add This Site to Your Favorites” link on your home page to encourage visitors to return. Add a link titled “Recommend this site to a Friend” so that the visitor can email your website link, with a pre-written title, for example, “Thought you might be interested in this”, just by clicking on it. In other words, make it as easy as possible for your visitors to return to your website and to invite their friends to do the same.
Brand your website so that visitors can easily see that they are on “your” site. Use consistent colors, logos and slogans throughout the site and always include a “Contact Us” link on each page. Create a page titled “Our Policies” that clearly explains your philosophy and principles in customer relations. Also post your privacy policy as well so that clients know they are secure when they visit your site. Create a FAQ page which addresses and clarifies the most likely issues about your product or your company that are likely to be asked about. This will help to resolve most of the customers concerns in their first visit to your site. Ensure that each page on your website has proper titles and keywords so that your customer can find their way back to your site if they lose the book mark. Never, never, NEVER! spam a visitor, who has opted in for newsletters or information, with unsolicited emails. If they later decide that they want to “opt out” of your newsletter or other mail, be sure you take them off the mailing list immediately. They may return if they like your products. But they will surely not come back if you continue to flood their email box with mails they consider “junk mail” or spam. Just remember to give your visitors plenty of reasons to want to revisit your website, and make it as simple as you can for them. They will be back.

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How To Analyze Your Search Engine Competition

Analyzing a competitor’s web site may seem like a big job. You should have the mindset that you are going to do this as a learning experience though. This will help you along your way when you may feel like giving up. Before you even begin to analyze a competitor’s web site you should make sure that you are equipped to do the job. If you do this job properly you can gain a lot of information that will help you to increase your site’s traffic and popularity. These sites can also help you to analyze your own market. After all, if a web site is getting a lot of hits then it must be doing something right. If you take time to see where it is ranked, what key words are being used, how the site is formatted, and what you can do to make your site better while not violating any copyright laws then you will be well on your way to success. The first thing that you need to do is identify who your major competitors are. The best place to do this is to look in Yahoo’s directory for large companies, innovative approaches and new products. While looking through this directory you should also try to identify any niche markets that your major competitors have not yet identified and exploited. When you find these new niches you will be set for traffic. Another thing that you should do while here is try to get your site listed. Little associations like this are important if you want to start to build up your traffic so that you can conquer a niche or category. Some other associations that you can build occur when you figure out where the big sites’ webmasters are hanging out and you start hanging out there too. Believe it or not, knowing the right people is going to make your business bigger and better. If you visit Media Metrix 500 you will be able to see what companies are getting the most traffic. Alexa will also teach you about relative traffic. They offer a free browser add-on that shows you how much traffic a site is getting. This will help you to see where your competitors fall in the pecking order. Once you have found your closest 5 or 10 competitors it is time to closely study them. You really can learn a lot by looking at and analyzing your competitors’ website. The main things that you should be looking for include: 1. Take a minute to see what products or services that they are offering. Make notes of anything that is different from what you are offering. If you see any gaps in what they have to offer think about whether or not you could possibly fill these gaps. 2. Think about how their website looks, feels and functions. 3. Look at the various advertisements they are offering. 4. Act as a client for a moment and think of where their strengths and weaknesses lie. 5. Spend some time trying to figure out their strategy. If one of your major competitors is s a publicly traded company then you can get detailed information from their SEC filings. Take a moment to jot down who their key players are so that you can read their interviews and speeches. These may also give you some insight into their website. Once you have gathered all of this information together you need to spend some time summarizing the information for each competitor. Make sure that you highlight their strengths, weaknesses and strategies. This will be useful as you become resourceful in countering and exploiting these sites’ weaknesses. You can also use this research in order to create a marketing plan. This should include what steps you intend to take in order to deal with this competition in such a way that your website comes out on top. Of course, you are also going to decide whether it is even worth competing with these sites or if you should try to find a market that is less saturated. Before you even get started with trying to analyze what your competitors do you should know that it might feel overwhelming when you see what the big companies online do. This should not intimidate you though. Instead it should encourage you to concentrate on customer satisfaction.

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Successful Search Engine Optimization For Your Website

Many of you over here are for sure trying to get your hands on tips for successful SEO for your website, in layman terms getting top rankings on Search Engines. The most important target for Search Engine Optimizers and webmasters has been Google. This legendary search engine since its inception has grown to a mammoth size from a small company to a Multi National Giant with facilities world wide now. It’s by far the most used search engine available today. Though official statistics show that Yahoo and MSN do hold a big share of the search market, but that’s still has a long way to compete with Google. Google has been always trying to get relevant content to it’s users, so the most important tips to get your site visible in Google is content and that too I repeat relevant content. You often may come across pages over the Internet, with long promotional information and nothing but text, text and text filled in the websites who are trying to sell you a package for $49 only. Long time ago, I use to bypass this information, and scroll straight to the bottom, wondering why this guy has put so up much text, does he think any sane person will be reading all this? Many of you would have the obvious answer that they are trying to lure the search engines to put you on top, but for those who don’t, it’s correct, they are trying to fill in the text not always for you, but for the search engines to read it as well. So, shall we do the same, well it depends on you choice. You have to ask these questions to yourself. What is your primary goal? a) Get top listings on top of search engines, no matter what your visitors feel about your website? b) Put search engine rankings as secondary and create a site fully loaded with graphics and content to get your visitors remain hooked. c) To get the best of both worlds. Many of you would think, that the guy is talking completely off beat, how can you get the best of both the worlds. The answer is by adding more pages, serving as much information to your visitors and content hungry search engines as possible. In this way you would be serving the online community by giving them as much relevant information as possible by getting blogs, articles, links, news, directory, related to your business field on your website. You may create small and tiny links and sub-domains for these additional services at the bottom of your website pages and mention them in your Sitemap, for sure you would be submitting the sitemap in Google, and insure that it lies on a fairly visible corner of your homepage. Next thing, would be to invite as many as visitors as possible to visit your homepage, as well as free pages to advertise their business, or share their views on your blogs, articles, and forums which you have created with much efforts. This would definitely give your company an advertising leverage and a reputation for potential buyers who would consider you as a stable and large business. Now, since your services are free, you would get more of these automatic links and offline referrals, which would again serve you well as advertisement for your business as well as inbound links coming to your website from various sources, without you actually doing any work on it. Hey, did I mention that Link Building and relevant links pointing to your websites is one of the most important factor for getting top listings on Google and a superior page rank for your website?

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Search Engine Optimization For Dummies (SEO) By Peter Kent

Plan your strategy and use the right keywordsFind out what search engines like and how to boost your ranking
How do you get visitors to flock to your Web site? Make sure the most effective search engines notice it! This updated guidebook tells you which search engines you need to impress, as well as how to register your site with directories, use links profitably, and rise to the top.
Discover how to
Create search engine- friendly pages
Choose powerful keywords
Increase visibility
Encourage other sites to link to yours
Avoid penalties
Use pay-per-click advertising productively


Download it from Here

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